Who are you?

Sociality Squared is a full service social media agency based in New York City since 2010. Through content and engagement, S2 helps clients build communities, organically. Our services include: _Social Media Strategy _Social Media Content Creation and Publishing _Community Management: Monitoring, Response and Engagement _Social Media Reporting Some clients consider us their secret weapon and "Swiss army knife" of social media!

Why Did you start your business?

At 5AM this is the thought that crossed my mind before running to my computer to buy the domain that would eventually evolve into S2 today: Pinky: Gee, Brain, what do you want to do tonight? Brain: The same thing we do every night, Pinky - try to take over the [social media] world! Why not?

What makes your business unique?

Unlike PR agencies, ad agencies, production houses and other traditional marketing and creative shops that tack on social as an add-on offering, Sociality Squared's full focus and niche is social media marketing. We only work with professional social media marketers (uh hem - no interns) who live and breathe social media to offer our clients exceptional social media service.

What's the biggest mistake you've made with your business and what did you learn from it??

Book SXSW hotels within the hour of the release date - I'll never stay in Red Rock again!

what big goal do you have for your company and how do you plan to achieve it?

Refer back to question number 2 :)

what advice or tips do you have for people wanting to start their own business or follow their dreams?

Advice for starting their own business - Get a good accountant! Advice to follow their dreams - Dreams will just stay dreams if you don't act. The hardest part is knowing what you want. Once you know, it comes down to logistics and execution. If you have a dream and you know what you want, follow Nike's lead: Just Do It.

Check Out the other Page sponsors

You can read interviews from the other sponsors throughout the book by browsing through the fancy drop down list to the right.