Who are you?
Energetic, innovative creative professional with over fifteen years of experience and expertise in art direction, project management, marketing communication, corporate identity, graphic design and media production.
Accompanied by substantial accomplishment within the mediums of advertising, marketing, web, multimedia, illustration and photography.
Highly skilled in multi-stage collaboration, creative problem solving, strategic planning and logistics, project and brand management with sophistication in visual, oral and written communications.
Why Did you start your business?
I started contracting as a side-business while running a Corporate Communications Department at a super-regional commercial real estate company. When the company downsized in 2008, I just ramped up into a full time creative consulting firm.
What makes your business unique?
The wide range of fields in which I have experience and expertise. I can create a corporate identity system for a client, design various print and electronic media that is based on that brand, provide inbound and outbound marketing communications to grow the company, and manage their social media, external outreach and public relations efforts - all with above average achievement.
What's the biggest mistake you've made with your business and what did you learn from it??
Not being "a businessman" from the get go. Contracts need to be iron-clad and present all possible clauses and contingencies. Your clients are not your friends (even if they ARE your friends) and there is nothing worse than putting in 35 hours of work and then needing to sue your client for payment.
what big goal do you have for your company and how do you plan to achieve it?
Keep expanding my client base, and taking on better quality jobs. Grabbing at every base-level design or marketing job will never satisfy you, it only pays the bills. Growing enough to be able to turn down the jobs that you don't want will set your spirit free!
what advice or tips do you have for people wanting to start their own business or follow their dreams?
"Go to work" every day, even if you are working out of your house. Shower, dress in something other than sweatpants, eat breakfast, and then get going. Maintaining the separation between your personal life and your business will save your sanity and motivate you professionally.