Who are you?
I'm founder and head celiac in charge of Celiac and the Beast - so my business is me and my life story and knowledge about living with celiac disease.
As a celiac and gluten-free advocate, my aim is to educate the world about celiac disease and the importance of this wonderful "less than 20ppm" universe we live in.
My brand kept growing, from just a website, to an apparel company, and now I am a published author. My first book, "Celiac and the Beast: A Love Story Between a Gluten-Free Girl, Her Genes, and a Broken Digestive Tract" was released in October 2013 and highlights my life with a celiac disease diagnosis.
Why Did you start your business?
I started my website because I felt like I had a unique and humorous voice to bring to the gluten-free table, and desperately needed some celiac catharsis through writing and blogging. I wanted to find THE best products out there that were safe enough for me (and other celiacs) to eat. With my background in marketing and market research and development (including the food and beverage industry), I've always loved packaged goods, marketing, and branding in the specialty diets industry. It also helps that I'm a terrible cook, so I rely on many gluten-free products to get through my day without burning down the kitchen.
What makes your business unique?
I uses humor to get through her diagnosis and living gluten-free in a world full of wheat. I think I'm an awesome writer (if I do say so myself) and my background in marketing, public relations, branding, writing, etc. makes me a better blogger and easier to work with for public relations companies that seek bloggers out.
What's the biggest mistake you've made with your business and what did you learn from it??
My biggest mistake is probably not realizing how much time is actually spent in front of a computer - writing blogs and reading emails. I probably wouldn't have taken so much on in my life outside of my blog if I knew how much time it would actually eat up.
what big goal do you have for your company and how do you plan to achieve it?
I want to write another book. I want to tour the country talking about life with celiac disease and living gluten free. I want to conquer the world. I just plan on growing a little more every year, developing strategic partnerships with brands, and maybe making this a full-time gig!
what advice or tips do you have for people wanting to start their own business or follow their dreams?
Just do it. You have one life to live, so you better get living it. So what if you fail? At least you tried, and that's a lot more than most people do. If you never find your passion, what's the point of a long life working 9-5 doing a job you hate?