Who are you?

BRAVE LITTLE HEROES is the world’s #1 source of adventure comic novels that create positive peer pressure for your kids. So you have one less thing to worry about. We're like the SUPERFOOD of kids' entertainment. :)

Why Did you start your business?

I grew up in Nigeria, the middle child of two doctors who wanted their kids to be doctors. My parents came from such poor beginnings, that education was their only way out. And so they went about raising their three doctor kids. But a trip to Disney World at age 9 convinced me to abandon my parents’ well laid plans for me to become a doctor. On that day, I initiated my elaborate scheme to get the Disney's to adopt me. I was overwhelmed by the power of imagination, and of creating a better story for kids. The adoption papers haven’t come in yet. But in the meantime, I created Brave Little Heroes. To help our kids put themselves in a better story. And make no mistake - our kids need us. - With 90% of 4th through 8th graders being bullied... - 75% of girls with low self-esteem engaging in self-destructive behavior... - and 70% of kids ages 7-to-18 having accidentally encountered online pornography (often through homework-related web searches)... We parents need entertainment that reinforces what we teach our little ones.

What makes your business unique?

Brave Little Heroes creates books that are part COMIC, part NOVEL. We focus not only on helping the kids to LOVE reading, but we inspire them to do better. But here's the C.A.T.C.H. We educate them to protect themselves -- from 1. Bad Children (bullies), 2. Bad Adults (abduction), 3. Bad Thoughts (low self esteem), 4. Bad Content (adult content online), and 5. Bad Harmony (peer pressure) (shh. don't tell 'em this stuff is good for them.) They'll come for the immersive adventure stories. You can secretly snicker that they're learning how to write a better story for themselves.

What's the biggest mistake you've made with your business and what did you learn from it??

Not consulting experts ahead of time. Trying to figure it all out myself. That's a great way to burn months, and years, going in circles. Get a mentor, get a coach, use a blueprint, invest money up front to do things right (rather than trying to do it all piecemeal.) I learned that it's worth it to learn from a trustworthy expert from the beginning.

what big goal do you have for your company and how do you plan to achieve it?

Brave Little Heroes' goal is to inspire and equip over 10 million kids in the next 5 years, to take on their HERO identity, and protect themselves against 1. Bad Children (bullies), 2. Bad Adults (abduction), 3. Bad Thoughts (low self esteem), 4. Bad Content (adult content online), and 5. Bad Harmony (peer pressure) We've started with book series, but we're moving rapidly into audio books, mobile games, and Hollywood. This is a movement - but we need you to help mobilize. Our kids around the country... around the world... need you to help us mobilize. It all starts with us parents taking a stand against the status quo media entertainment options that our kids have been given.

what advice or tips do you have for people wanting to start their own business or follow their dreams?

1. Write down your goals. 2. Find 5 people who believe in your goals... and are willing to give any kind of support to you. Moral support, advice, elbow grease, etc. 3. Identify the top 10 people with business models similar to yours. make it your mission to interview them. Twitter, Facebook, LinkedIn... there are lots of ways to reach the captains of industry today. If you can, volunteer your time to their latest project, for free. If you can get one of them to mentor you at the end of it, that would be a HUGE WIN for you! 4. Figure out who your CUSTOMER AVATAR is.... and what urgent problem you will help them solve. Not: Men ages 21-49. get way more specific than that. What problems do they have? Where do they gather? What country are they from? What city? What options are they already trying to solve this urgent problem? (Note: If you can, don't sell vitamins... sell painkillers. In other words, don't build a company around a problem that would be "nice" if it was solved, but that your customer avatar can bear to not have solved. No. go after URGENT problems. 5. Know ahead of time how your business is going to make money. Most businesses fail because the owner didn't figure out very specifically how it would make money. Lots was spent, only to find out folks didn't want to buy that particular offering. Don't re-invent the wheel - find a business model that's already proven to be profitable. Don't innovate on 100%, or 99%, of the business. Use a proven business model, then innovate on the 5% (to make your selling proposition UNIQUE).

Check Out the other Page sponsors

You can read interviews from the other sponsors throughout the book by browsing through the fancy drop down list to the right.