Who are you?
WooThemes is an international, market leading, bootstrapped business providing a platform to extend WordPress-powered websites via a range of innovative themes and plugins.
Our flagship product being WooCommerce – a hugely popular, freely available eCommerce plugin that allows you to turn your WordPress site into an online store.
Why Did you start your business?
We created commercial themes for WordPress wanting to make cutting edge, industry leading design accessible to people and businesses on a shoestring budget. Giving them the freedom to customize the look and feel of their website without touching any code.
What makes your business unique?
We are a distributed team spanning the world supporting a community of hundreds of thousands of users. Respectful of the open source nature of WordPress, whilst finding commercial success.
What's the biggest mistake you've made with your business and what did you learn from it??
Making promises we couldn't keep. Always under-promise and over-deliver.
One example: All our products bought from WooThemes came with an unlimited support & product updates plan. We didn't quite think through the long term effect that promise would have on our bottom line a few years later.
With us taking huge pride in ensuring all our products work with the latest versions of WordPress our once off priced products were beginning to cost us exponentially more due to support and development time.
We now have a licensing system for our products, respectful of the open source nature of our product code, but allowing us to budget for the on-going maintenance cost of our catalog.
what big goal do you have for your company and how do you plan to achieve it?
To democratise ecommerce and become one of the biggest players in our space, enabling entrepreneurs to build sustainable, profitable businesses online using our tools.
what advice or tips do you have for people wanting to start their own business or follow their dreams?
What are you waiting for?
You have all the tools you need at your disposable online these days. There are services and products lowering your barriers to entry and allowing you to start your business quickly and affordably.
Build that prototype, test that idea.