Who are you?
Tiredofyelling.com provides an MP3 download of a positive discipline workshop. The recording is based on Systematic Training for Effective Parenting (STEP), a method that shows parents how to raise cooperative children without resorting to yelling, bribery or punishment. In addition, phone consultations are available for parents who seek one-on-one advice.
Why Did you start your business?
Initially, I taught Systematic Training for Effective Parenting (STEP) classes in 3 counties in the New York metropolitan area. One day, a participant asked if it was possible to send a recording of my workshop to her sister in another state. As a result, I recorded thirty 9-week workshops over a period of 2 years and then edited the recordings in order to create a lively, entertaining and informative audio class.
What makes your business unique?
TiredofYelling.com's discipline program is unique in 2 ways.
1. Many parenting methods recommend that parents and teachers "police" and control children's behavior with rewards like stickers or iPads and with punishments like time-out or taking away that iPad. In contrast, this method shows children how to develop self-control, self-discipline and internal motivation.
2. Some parents cannot attend a discipline workshop because of time or distance constraints. TiredofYelling.com's MP3 recording is available to a global audience at any time.
What's the biggest mistake you've made with your business and what did you learn from it??
I am passionate about the parenting skills that I teach because I have seen how they have changed lives. However, I am not a businesswoman. Therefore, I think that I would have benefited from hiring someone to help me market the MP3 download. Sometimes it's necessary to "spend money to make money."
what big goal do you have for your company and how do you plan to achieve it?
World Peace is my goal. That sounds like a cliche but I have seen how parents who use the skills found on the MP3 recording raise children who become responsible, respectful and compassionate. The world would be a better place if everyone possessed these traits. To that end, I now offer the MP3 recording for just $20 (it was originally $77) so that it is easily accessible to everyone!
what advice or tips do you have for people wanting to start their own business or follow their dreams?
Dive in (but keep your "day job" at first). Don't wait for the perfect moment because it may never come.