Who are you?
We make great tasting bottled sangria using our home recipe and keeping it simple. Our sangria is a blend of good wine, real fruit juice and cane sure. We don't use flavors or anything artificial. They same way you make it at home or in a restaurant is how we put it into the bottle.
Why Did you start your business?
The problem was that bottled sangria sucked and it still sucks. Most of our competitors use cheap wine and flavors. It doesn't taste like the sangria you make at home. When you buy our competitors products you still need to doctor it up to have it taste like sangria.
What makes your business unique?
It's simple... Our sangria uses real fruit juice. It's unfiltered and tastes great. Because we use real fruit juice you will see the fruit separate in the bottle. Just like OJ does in the supermarket. Our sangria needs to be shaken up before being served.
What's the biggest mistake you've made with your business and what did you learn from it??
We didn't work with our packer to truly spell out, line item by line item the true costs of our product. In addition we didn't lock in volume discounts. So now that we've grown fairly large in a short amount of time our margins are not as healthy as they could be.
what big goal do you have for your company and how do you plan to achieve it?
It's simple. We want to build a company that is profitable first. Growing one market at a time before we move to the next one. It sounds simple but it's not.
what advice or tips do you have for people wanting to start their own business or follow their dreams?
Be ready to sacrifice a lot (time & money)... Though you also need to know when to say "when". You can't hope your business will do well. You have to plan for it to do well. If it doesn't you need to cut loose before it takes you down. It is OK to fail but learn from it.