Who are you?
Left Lane is a media production company with a strong focus on producing story-driven films and photography. We love creating story-based web and tv commercials that really resonate with the viewer. We know that every person and business has a story! What's yours?
Why Did you start your business?
We created our business back in 2010 after being in the wedding industry for 2 years. (We still capture wedding stories under our sister company Love Madly). We realized that there was a need for story-based corporate videography. We were being approached by individuals who had seen our wedding films and were asked "do you guys do corporate work?"
What makes your business unique?
Our work stands out because we put true emphasis on the emotional connection that a business owner has to it's product, services, customers and potential clients. It's no longer enough to just create or sell a great product or service, customers need to know what sets yours apart and WHY they NEED to buy it. Emotional investment is everything and we are definitely invested in our own clients and in sharing their stories.
What's the biggest mistake you've made with your business and what did you learn from it??
We have definitely made some business mistakes along the way, but I think recognizing them and learning from them is key. Never under estimate the value of saying "I made a mistake, I will fix it" and always leave your clients with a positive feeling and the belief that you've done your very best work.
what big goal do you have for your company and how do you plan to achieve it?
Our goal has always been to continue to improve the quality of our work. As the years pass we are always investing in our training and equipment because we know that technology is forever improving and we need to offer our clients the very best products. We have steadily grown over the years and have many returning clients who as us to produce new advertising materials for them. That trust is the best form of payment we can ever receive.
what advice or tips do you have for people wanting to start their own business or follow their dreams?
We believe in chasing your dreams… put on a great pair of shoes and run as fast as you can. We have taken some big leaps of faith and have worked very hard, and continue to work hard. Being an entrepreneur is about re-inventing yourself, staying fresh and striving to do great things. With every project we feel we grow and learn and our creativity is fueled over and over again. If you dream it you really can make it happen, just be prepared for long hours and lots of starting over, but it's all so worth it!