Who are you?
We make prepackaged gourmet fitness meals for active people. The meals are healthy and high protein. They are available for retail, delivery and shipping.
Why Did you start your business?
This business was started out of my house. I started cooking for some friends at the gym that wanted to stay on track with their nutritional needs but had no idea how to cook. I would cook all their meals for the week and vacuum seal them so they stayed fresh. Word spread quickly and a business was born.
What makes your business unique?
No company is able to produce meals that are healthy, address particular nutritional needs, varied and taste incredible the way we do. Also, our packaging really sets us apart. Vacuum sealing the meals individually allows the the meals to stay fresh for an extended period and makes nationwide shipping possible.
Our marketing is non-traditional. I prefer to do things through sponsorships, small niche blogs, fun projects, etc. I don't focus on a direct return from a marketing investment, but rather things that will be interesting and stimulating to the customers and employees. The things we do, particularly ones that have national reach, are indications of growth and a source of pride for the customers and employees. When people see our logo on the trunks of a fighter in the UFC, they feel justified in the faith they have put in the company. They tell their friends and family. They feel proud of my company and how far it has come. Dealing with niche blogs allows us access to communities in a very intimate way. We get to know our customers very well.
What's the biggest mistake you've made with your business and what did you learn from it??
Early on, I took on an account in which we white labeled our meals for another company. It was a very large account and some pretty big promises were made. I put all of my eggs in that basket. When the company folded after a few months, I was left with too much staff and almost no other business coming in. It took a while, but we recovered. It was a hard lesson about diversifying your revenue streams and constantly looking forward.
what big goal do you have for your company and how do you plan to achieve it?
I had several big goals. The one I'm focusing on now is pushing forward a company I started called Fight Fuel. It addresses the dietary needs of professional and aspiring MMA fighters and boxers. We laid the groundwork for it with the sponsorship of three highly recognized guys in UFC and one in Bellator. This could take off overnight.
what advice or tips do you have for people wanting to start their own business or follow their dreams?
Don't listen to me, motivational speakers, entrepreneurs, your friends or family. Listen to yourself and work your butt off. Nobody understands your vision or knows how the pieces of the puzzle are going to fit like you. You and your work ethic are the constant in this equation. You will be successful because you will not let it fail.