Who are you?
inink is a T-shirt brand that is operated by me, Kaoru.
I design, make, and sell unique T-shirts online and at real stores.
Why Did you start your business?
I had always wanted to design my own product and make that my actual work. At the time I started inink, I had won a few T-shirt design contests for different organizations, and decided to start my own T-shirt brand.
What makes your business unique?
All of inink's T-shirts have a unique feature made by unusual material that makes the shirt more interactive, and fun.
One of the most interesting things I've done to market my business was to advertise at I WEAR YOUR SHIRT.com in 2011, I think inink was one of the fist companies to advertise the T-shirt itself instead of the logo on the T-shirt.
What's the biggest mistake you've made with your business and what did you learn from it??
Giving customers too much choice.
At earlier stages of inink, I had made more sizes, and color variations available for the T-shirts.
It ended up confusing the customers and harder to manage the stock.
what big goal do you have for your company and how do you plan to achieve it?
My ultimate goal is to make what I want and make that into a global business. NOT business for the sake of business.
To achieve this goal, I am now concentrating to be the marketer and the sales person myself.
what advice or tips do you have for people wanting to start their own business or follow their dreams?
I started my business, because that was the only way I could do what I really wanted to do. If you find something that you really want to do, then you'll be passionate and enduring enough to make your dreams come true.