Who are you?
Identity Design is a media marketing company, that specializes in high end vehicle wraps. We offer our customers a solid list of proven products to help their business work.
Why Did you start your business?
I started Identity Design based on me working 80 hours a week for someone else. I knew that I could do it, and figured if I was going to work that hard, it might as well be to benefit my family, and myself.
What makes your business unique?
The fact that we are evolving daily. We are a young, vibrant business with new ideas on marketing, unique approaches to business advertising, and always on the cutting edge of an industry that is growing rapidly
What's the biggest mistake you've made with your business and what did you learn from it??
My biggest mistake, was probably one of the first decisions I made. I opted to run my new business out of my home, versus biting the bullet and finding an inexpensive storefront. The home business I thought made good monetary sense, however proved to be a hold back in the marketing and growth of my company. It taught me in business that risks are better than rationalizations. It's what a business is, a great big risk.
what big goal do you have for your company and how do you plan to achieve it?
My biggest goal with my company is to make is memorable. I want people to know my company for what it is, or what is may be in the future. I feel as a small business we have done a good job with marketing our brand, however, I know we have great strides to make in the future. I hope one day this company will be a household name.
what advice or tips do you have for people wanting to start their own business or follow their dreams?
Dream big, take risks. No great entrepreneur ever hit a home run at the first time to bat. It takes time, dedication, and an unconditionally urge to become better, more efficient, stronger willed, and most importantly amazingly understood.